Save On Spend With LBDigital
Stop throwing away 70% of your marketing $$$
Did you know that for every targeted campaign you run you may be reaching only 30% of your targeted audience?
That means for every $10,000 of your marketing budget, you could be throwing away as much as $7,000!
It’s scary to think that thousands of marketers across America are wasting their marketing budgets on inaccurate data, leading them to reach people outside of their target audience. We have 3rd party proof that other data providers are only 30% accurate on data segments for which we rank highly.
At LBDigital, we’re on a mission to help marketers save on spend and improve their marketing ROI by reducing the inaccurate data they use in their marketing campaigns.
Increase Your ROI With LBDigital
Why is marketing data accuracy important?
Gone are the good old days when a mass-marketing campaign sufficed. In this age of data, consumers expect marketers to be more targeted in their messaging and delivery. In fact an Adlucent study showed 71% of consumers prefer personalized ads. That means becoming more granular with your target audience, sending messages that are relevant and timely. Of course, what underpins this marketing approach? Good quality, accurate and compliant marketing data at scale.
Unfortunately, not all of the marketing data out there on the market is accurate, leading to disastrous results. In a recent Forrester Study, 37% of surveyed marketers cited wasted media spend as the highest ranked consequence of poor data quality, 35% raised the issue of inaccurate targeting, and, even more worrying, 30% said poor data quality had led them to lose customers.
How does LBDigital differ from other data providers?
Luckily LBDigital isn’t just any data provider. We pride ourselves on our cross-channel data sourcing and verification process to ensure data accuracy, hygiene and validation. In fact, our data was recently tested by Truthset and we were found to have the most accurate and scalable data of leading data providers.
“Better quality data leads to more people in your target audience seeing your advertising, more efficient spend, and higher performance in terms of outcomes and ROI. Data providers and brands working with Truthset are learning how to find the most accurate data, and ultimately how to save money while increasing their effectiveness.”
Best for Multicultural Data
Are you looking for multicultural data for your next marketing campaign? LBDigital's demographic data was ranked top among leading data providers for multicultural data including African American, Asian and Hispanic ethnicities by Truthset. The ANA's AIMM also awarded us a badge for transparency in multicultural marketing.
Other Data Accuracy Highlights
In addition, Truthset found that:
LBDigital has exceptionally high-quality data for age & gender, ranking highest among other leading data providers for the elusive young adult market, ages 18-24, with excellent coverage. This includes college students, newly employed, and college-bound young adults.
LBDigital also scored highly for parents and household income. We identified wealthy households with an income over $100K with particular accuracy, making us the perfect data partner for campaigns targeting high-earners.
LBDigital is top in identifying cat owners and dog owners. If you have pet-related services to market, speak to us about our pet owner data.
LBDigital ranks first for location data for identifying a consumer's state, region, and city in the US.
Improve Your Marketing ROI in 2021
It's quite simple really - you need to prioritize accurate data. Ask yourself: why am I continuing to throw away valuable marketing campaign dollars on sub-standard data? If there’s one new year’s resolution you make for your marketing in 2021, choose to save on spend and say no to inaccurate data.
If you’re ready to test quality data in your next campaign and see the difference it could make to your ROI, get in touch with us! We live and breathe data and would love to help you reduce your wasted marketing spend.