What is data onboarding?

Data onboarding is a quick and easy process that enables marketers to convert offline pii data, ie: name, postal address, email, phone, to anonymized digital data, ie: cookie, maid. ip address and id. The digital data is distributed to marketing platforms of your choice to combine the offline and online behaviors of your customers. Data onboarding is used for targeting, suppression, LAL modeling, insights, analysis and attribution.

What is a typical match rate for append?

When we append your business or consumer data with fields such as demographics, purchase behavior, company size, or emails, match rates vary. Some of the key factors include how much data you have, what fields are available, the source of the data, the age of the data and what fields you are looking to append. On average we have found 30% to be a realistic append match rate, and can run a test at no charge to see how your data matches.

How is your data sourced?

Sourced from a global network of carefully vetted and privacy-compliant partners from online engagements, brand signals, location, purchases, transactional, registrations, form fills, surveys and mobile apps. The data from different sources are hygiened and verified against each other for extremely accurate audiences available across all channels.