How To Ensure Data Accuracy With LBDigital
If you’re wondering how to ensure data accuracy in your marketing data, LBDigital has the answer!
We are excited to announce that we have even more “Truthset Scored” accurate data segments, now available in LiveRamp’s Data Marketplace, Oracle’s Data Cloud, Transunion’s TruAudience and Neustar PlatformOne, as well as other major programmatic platforms. Following the success we saw with the initial release of our “Truthset Scored” segments, we now have 54 household demographic audiences available for highly accurate marketing campaigns.
Choosing The Best Third Party Data Provider for Accurate Data
On the hunt for the best third party data provider for accurate data? Look no further than LBDigital. We’re on a mission to help marketers save on spend & improve their marketing ROI by increasing their marketing data accuracy. Our “Truthset Scored” segments take advantage of our commitment to data quality, by making our most accurate subset of HEMs/IDs available to all advertisers. Segments include widely-requested demographics, such as age & gender, homeowners, pets, household income, multicultural, young adults, and small business owners. As Amy Benicewicz, President of LBDigital commented:
“This revolutionary new marketing product provides more accurate targeting, less wasted media spend, and better ROI. We’ve taken an audience, such as cat owners, that was scored at 95% accuracy, sliced off the bottom decile, so the new “Truthset Scored” segment is approaching 100% in total accuracy.”
How We Ensure Data Quality
LBDigital and Truthset have collaborated before to increase the accuracy of LBDigital’s data. With this new venture, brands and advertisers will be able to get access to LBDigital’s consumer audiences evaluated by Truthset via their enormous data accuracy asset of 850M+ consumer IDs, attributes, and the accuracy scores of each pair (Truthscores™), which includes data from more than 15 different partners.
Truthset scores datasets across critical demographic attributes using Truthscores™ and their quarterly assessments are independent, agnostic, and transparent, enabling marketers to analyze and improve targeting data, and measure their campaigns, before, during and after activation. Creating “Truthset Scored” accurate data segments based on these scores allows buyers to balance scale and price.
What Data Segments Are Available In The New Release?
Select your chosen segment from the below:
Adult Ages
Age > 18-24
Age > 25-34
Age > 35-44
Age > 45-54
Age > 55-64
Age > 65 Plus
18-24 Female
18-24 Male
25-34 Female
25-34 Male
35-44 Female
35-44 Male
45-54 Female
45-54 Male
55-64 Female
55-64 Male
65+ Female
65+ Male
Legal Drinking Age
Ethnicity
Ethnicity > African American
Ethnicity > Asian
Ethnicity > Hispanic
Ethnicity > White
Female Hispanic
Male Hispanic
18-24 Hispanic
25-34 Hispanic
35-44 Hispanic
45-54 Hispanic
55-64 Hispanic
65+ Hispanic
Language > English
Language > Spanish
Household Demos
Has Children
Home Owner
Renter
Household Income > $0-$49,999
Household Income > $50,000-$99,999
Household Income > $100,0000 Plus
Cat Owner
Dog Owner
Pet Owner
Other Demos
Female
Male
Married
Education > College
Education > Graduate School
Education> High School
Education > Vocational or Technical
Employed
Retired
Democrat
Republican
Small Business Owner
Learn more about our Truthset Scored Segments >
Ready to Prioritize Data Accuracy?
If you’re ready to move forward with data accuracy, you can now easily find “LBDigital > Truthset Scored” segments across all major buying platforms, like LiveRamp Data Marketplace, Oracle’s Data Cloud, Transunion’s TruAudience and Neustar PlatformOne, Adobe’s TubeMogul, Lotame, The Trade Desk, Xandr, AdSquare, Salesforce/Krux and many more. Alternatively, you can purchase these data segments directly from us here at LBDigital. Simply speak to us today to discuss your needs.